Know what a card is worth before you say a price out loud.

Cardinal prices a card from real sold listings, keeps track of everything you own and what you paid for it, and works out the deal while the customer is still standing in front of you.

Try the real app See how the pricing works

A price you can say out loud and stand behind.

Cardinal reads what cards like yours have actually sold for — eBay sold listings, TCGplayer, Cardmarket and Trade Me here at home — and weighs them into one number in your own currency. Condition, edition, language and the grade on the slab all change it, and you can see every figure that went into the answer. When a customer asks why, you have something better than a feeling.

Everything you own, with the money attached.

Every card you buy goes in once — scanned with your phone or found by name — and from then on you can see what you paid, what it's worth today and what you'd make if it sold this afternoon. Singles, sealed boxes, graded slabs and Japanese cards all live in the same place, so you can stop keeping the real numbers in your head and in three spreadsheets.

The whole deal, worked out while you're still talking.

Put their cards on one side and yours on the other and the trade rebalances itself with every card you add, right down to the cash needed to settle it. Flip to the customer view and they see the values without your cost or your margin. When you agree, take the money in the same app — cash, card, trade credit or a bit of each — and the takings you see are already after fees.

After the sale

Sold for$1,411

Fees-$183

You paid-$988

Left over$240

Cash, card, trade credit or a mix — the takings are already after fees.

Your rules, applied the same way every time.

Most vendors carry their buying rules around in their head, which works fine until someone else is behind the counter or it's the end of a long show. Set yours once — what you pay in cash, what you pay in credit, what you sell for, and how much less a played card is worth — and every offer Cardinal makes follows them. Change your mind and the whole shop changes with you.

Charizard · Base Set · Near Mint
$1,411
worth today

At the end of the month, the answers are just there.

How much money is tied up in stock, what it's worth now, what you actually made after fees, which cards are sitting too long — none of it needs an evening with a spreadsheet. It's the reason we built this in the first place.

Try the real app

Your month

$5,579

Tied up in stock

$7,971

Worth today

42.9%

Margin

$1,213

Made this month, after fees

Apr

May

Jun

Jul

Aug

Sep

Not ready to try it? Start with the guides.

Everything we've learned about valuing, buying and selling cards, written plainly and free to read — whether you run a shop or you're selling one collection.

What are Pokémon cards worth?

How to tell a $2 card from a $2,000 one, and where the value actually comes from.

Read it →

How to price Pokémon cards

Reading sold listings properly, and the traps that make people price too high.

Read it →

Where to sell Pokémon cards

eBay, shops, shows and marketplaces compared on fees, speed and hassle.

Read it →

Trade or cash?

Why a shop pays more in credit than in cash, and when each one suits you.

Read it →

Is grading worth it?

What a slab adds, what it costs, and the cards where it rarely pays off.

Read it →

Buying a whole collection

How to value a shoebox of cards quickly without underpaying or overpaying.

Read it →

See all guides

Raw, graded, sealed and Japanese all live in the same inventory.

Most tools handle English singles and leave you to keep the rest in your head, which is usually where the money is.

Raw singles

Priced against the condition you actually have, from near mint down to damaged.

Graded slabs

PSA, BGS, CGC and the rest, with grade held separately from the card.

Sealed product

ETBs, boxes, bundles and tins, tracked by quantity and unit cost.

Japanese

Japanese sets matched to Japanese feeds, listed under the English name.

Charizard · Base Set

$1,860.00

Every number, showing its working.

Nothing in Cardinal is a black box. Pick any card and you get the comps behind the value, your buying percentages, the fees, and what is actually left.

Modern chaseEnglish

Umbreon VMAX

Evolving Skies · 215/203 · English

You paid: $1,250.00
Market value today: $1,860.00
Unrealised margin: +48.8%

Cardinal keeps this side of every card up to date.

Umbreon VMAXTARGET BUY

Market: $1,860.00
You pay: $1,250.00
Projected net: $451.06
ROI: 36.1%

Vintage rawEnglish

Charizard

Base Set · 4/102 · English

You paid: $1,450.00
Market value today: $2,400.00
Unrealised margin: +65.5%

Cardinal keeps this side of every card up to date.

CharizardTARGET BUY

Market: $2,400.00
You pay: $1,450.00
Projected net: $748.40
ROI: 51.6%

Graded PSA 10English

Charizard ex

151 · 199/165 · English

You paid: $690.00
Market value today: $940.00
Unrealised margin: +36.2%

Cardinal keeps this side of every card up to date.

Charizard exABOVE TARGET

Market: $940.00
You pay: $690.00
Projected net: $163.74
ROI: 23.7%

JapaneseJapanese

Garchomp ex JP

Paradox Rift · 245/182 · Japanese

You paid: $205.00
Market value today: $310.00
Unrealised margin: +51.2%

Cardinal keeps this side of every card up to date.

Garchomp ex JPTARGET BUY

Market: $310.00
You pay: $205.00
Projected net: $68.51
ROI: 33.4%

SealedEnglish

Destined Rivals ETB

Scarlet & Violet, sealed

Destined Rivals ETB

Scarlet & Violet, sealed · English

You paid: $96.00
Market value today: $145.00
Unrealised margin: +51.0%

Cardinal keeps this side of every card up to date.

Destined Rivals ETBTARGET BUY

Market: $145.00
You pay: $96.00
Projected net: $25.54
ROI: 26.6%

SealedEnglish

Mega Meganium ex Box

Ascended Heroes, sealed

Mega Meganium ex Box

Ascended Heroes, sealed · English

You paid: $52.00
Market value today: $78.00
Unrealised margin: +50.0%

Cardinal keeps this side of every card up to date.

Mega Meganium ex BoxTARGET BUY

Market: $78.00
You pay: $52.00
Projected net: $7.84
ROI: 15.1%

The one to walk away fromEnglish

Giratina VSTAR

Lost Origin · 212/196 · English

You paid: $252.00
Market value today: $260.00
Unrealised margin: +3.2%

Cardinal keeps this side of every card up to date.

Giratina VSTARPOOR MARGIN

Market: $260.00
You pay: $252.00
Projected net: -$24.54
ROI: -9.7%

Vintage rawEnglish

Blastoise

Base Set · 2/102 · English

You paid: $400.00
Market value today: $620.00
Unrealised margin: +55.0%

Cardinal keeps this side of every card up to date.

BlastoiseTARGET BUY

Market: $620.00
You pay: $400.00
Projected net: $159.02
ROI: 39.8%

Graded CGC 8.5English

Venusaur

Base Set · 15/102 · English

You paid: $320.00
Market value today: $480.00
Unrealised margin: +50.0%

Cardinal keeps this side of every card up to date.

VenusaurTARGET BUY

Market: $480.00
You pay: $320.00
Projected net: $110.08
ROI: 34.4%

Vintage rawEnglish

Pikachu

Base Set · 58/102 · English

You paid: $58.00
Market value today: $95.00
Unrealised margin: +63.8%

Cardinal keeps this side of every card up to date.

PikachuTARGET BUY

Market: $95.00
You pay: $58.00
Projected net: $17.49
ROI: 30.2%

Graded BGS 9English

Lugia

Neo Genesis · 9/111 · English

You paid: $780.00
Market value today: $1,150.00
Unrealised margin: +47.4%

Cardinal keeps this side of every card up to date.

LugiaTARGET BUY

Market: $1,150.00
You pay: $780.00
Projected net: $267.15
ROI: 34.3%

Vintage rawEnglish

Mewtwo

Base Set · 10/102 · English

You paid: $215.00
Market value today: $340.00
Unrealised margin: +58.1%

Cardinal keeps this side of every card up to date.

MewtwoTARGET BUY

Market: $340.00
You pay: $215.00
Projected net: $86.14
ROI: 40.1%

Modern rawEnglish

Mew ex

151 · 205/165 · English

You paid: $26.00
Market value today: $42.00
Unrealised margin: +61.5%

Cardinal keeps this side of every card up to date.

Mew exTARGET BUY

Market: $42.00
You pay: $26.00
Projected net: $0.68
ROI: 2.6%

Graded TAG 10English

Rayquaza VMAX

Evolving Skies · 218/203 · English

You paid: $148.00
Market value today: $210.00
Unrealised margin: +41.9%

Cardinal keeps this side of every card up to date.

Rayquaza VMAXTARGET BUY

Market: $210.00
You pay: $148.00
Projected net: $33.41
ROI: 22.6%

Graded CGC 9.5English

Gengar VMAX

Fusion Strike · 271/264 · English

You paid: $355.00
Market value today: $520.00
Unrealised margin: +46.5%

Cardinal keeps this side of every card up to date.

Gengar VMAXTARGET BUY

Market: $520.00
You pay: $355.00
Projected net: $111.92
ROI: 31.5%

Modern rawEnglish

Iono

Paldea Evolved · 245/193 · English

You paid: $160.00
Market value today: $245.00
Unrealised margin: +53.1%

Cardinal keeps this side of every card up to date.

IonoTARGET BUY

Market: $245.00
You pay: $160.00
Projected net: $53.64
ROI: 33.5%

Graded PSA 8English

Shining Charizard

Neo Destiny · 107/105 · English

You paid: $3,900.00
Market value today: $5,400.00
Unrealised margin: +38.5%

Cardinal keeps this side of every card up to date.

Shining CharizardABOVE TARGET

Market: $5,400.00
You pay: $3,900.00
Projected net: $1,061.40
ROI: 27.2%

Graded SGC 7English

Dark Charizard

Team Rocket · 4/82 · English

You paid: $2,050.00
Market value today: $3,100.00
Unrealised margin: +51.2%

Cardinal keeps this side of every card up to date.

Dark CharizardTARGET BUY

Market: $3,100.00
You pay: $2,050.00
Projected net: $793.10
ROI: 38.7%

Graded ACE 9English

Blaine's Charizard

Gym Challenge · 2/132 · English

You paid: $1,720.00
Market value today: $2,450.00
Unrealised margin: +42.4%

Cardinal keeps this side of every card up to date.

Blaine's CharizardTARGET BUY

Market: $2,450.00
You pay: $1,720.00
Projected net: $524.45
ROI: 30.5%

Graded TAG 9.5English

Typhlosion

Neo Genesis · 17/111 · English

You paid: $445.00
Market value today: $640.00
Unrealised margin: +43.8%

Cardinal keeps this side of every card up to date.

TyphlosionTARGET BUY

Market: $640.00
You pay: $445.00
Projected net: $132.44
ROI: 29.8%

The one to walk away fromEnglish

Garbodor VMAX

Evolving Skies · 216/203 · English

You paid: $84.00
Market value today: $88.00
Unrealised margin: +4.8%

Cardinal keeps this side of every card up to date.

Garbodor VMAXPOOR MARGIN

Market: $88.00
You pay: $84.00
Projected net: -$14.95
ROI: -17.8%

Modern chaseEnglish

Umbreon VMAX

Evolving Skies · 215/203 · English

You paid: $1,250.00
Market value today: $1,860.00
Unrealised margin: +48.8%

Cardinal keeps this side of every card up to date.

Umbreon VMAXTARGET BUY

Market: $0.00
You pay: $1,250.00
Projected net: $451.06
ROI: 36.1%

Vintage rawEnglish

Charizard

Base Set · 4/102 · English

You paid: $1,450.00
Market value today: $2,400.00
Unrealised margin: +65.5%

Cardinal keeps this side of every card up to date.

CharizardTARGET BUY

Market: $2,400.00
You pay: $1,450.00
Projected net: $748.40
ROI: 51.6%

Graded PSA 10English

Charizard ex

151 · 199/165 · English

You paid: $690.00
Market value today: $940.00
Unrealised margin: +36.2%

Cardinal keeps this side of every card up to date.

Charizard exABOVE TARGET

Market: $940.00
You pay: $690.00
Projected net: $163.74
ROI: 23.7%

JapaneseJapanese

Garchomp ex JP

Paradox Rift · 245/182 · Japanese

You paid: $205.00
Market value today: $310.00
Unrealised margin: +51.2%

Cardinal keeps this side of every card up to date.

Garchomp ex JPTARGET BUY

Market: $310.00
You pay: $205.00
Projected net: $68.51
ROI: 33.4%

SealedEnglish

Destined Rivals ETB

Scarlet & Violet, sealed

Destined Rivals ETB

Scarlet & Violet, sealed · English

You paid: $96.00
Market value today: $145.00
Unrealised margin: +51.0%

Cardinal keeps this side of every card up to date.

Destined Rivals ETBTARGET BUY

Market: $145.00
You pay: $96.00
Projected net: $25.54
ROI: 26.6%

SealedEnglish

Mega Meganium ex Box

Ascended Heroes, sealed

Mega Meganium ex Box

Ascended Heroes, sealed · English

You paid: $52.00
Market value today: $78.00
Unrealised margin: +50.0%

Cardinal keeps this side of every card up to date.

Mega Meganium ex BoxTARGET BUY

Market: $78.00
You pay: $52.00
Projected net: $7.84
ROI: 15.1%

The one to walk away fromEnglish

Giratina VSTAR

Lost Origin · 212/196 · English

You paid: $252.00
Market value today: $260.00
Unrealised margin: +3.2%

Cardinal keeps this side of every card up to date.

Giratina VSTARPOOR MARGIN

Market: $260.00
You pay: $252.00
Projected net: -$24.54
ROI: -9.7%

Vintage rawEnglish

Blastoise

Base Set · 2/102 · English

You paid: $400.00
Market value today: $620.00
Unrealised margin: +55.0%

Cardinal keeps this side of every card up to date.

BlastoiseTARGET BUY

Market: $620.00
You pay: $400.00
Projected net: $159.02
ROI: 39.8%

Graded CGC 8.5English

Venusaur

Base Set · 15/102 · English

You paid: $320.00
Market value today: $480.00
Unrealised margin: +50.0%

Cardinal keeps this side of every card up to date.

VenusaurTARGET BUY

Market: $480.00
You pay: $320.00
Projected net: $110.08
ROI: 34.4%

Vintage rawEnglish

Pikachu

Base Set · 58/102 · English

You paid: $58.00
Market value today: $95.00
Unrealised margin: +63.8%

Cardinal keeps this side of every card up to date.

PikachuTARGET BUY

Market: $95.00
You pay: $58.00
Projected net: $17.49
ROI: 30.2%

Graded BGS 9English

Lugia

Neo Genesis · 9/111 · English

You paid: $780.00
Market value today: $1,150.00
Unrealised margin: +47.4%

Cardinal keeps this side of every card up to date.

LugiaTARGET BUY

Market: $1,150.00
You pay: $780.00
Projected net: $267.15
ROI: 34.3%

Vintage rawEnglish

Mewtwo

Base Set · 10/102 · English

You paid: $215.00
Market value today: $340.00
Unrealised margin: +58.1%

Cardinal keeps this side of every card up to date.

MewtwoTARGET BUY

Market: $340.00
You pay: $215.00
Projected net: $86.14
ROI: 40.1%

Modern rawEnglish

Mew ex

151 · 205/165 · English

You paid: $26.00
Market value today: $42.00
Unrealised margin: +61.5%

Cardinal keeps this side of every card up to date.

Mew exTARGET BUY

Market: $42.00
You pay: $26.00
Projected net: $0.68
ROI: 2.6%

Graded TAG 10English

Rayquaza VMAX

Evolving Skies · 218/203 · English

You paid: $148.00
Market value today: $210.00
Unrealised margin: +41.9%

Cardinal keeps this side of every card up to date.

Rayquaza VMAXTARGET BUY

Market: $210.00
You pay: $148.00
Projected net: $33.41
ROI: 22.6%

Graded CGC 9.5English

Gengar VMAX

Fusion Strike · 271/264 · English

You paid: $355.00
Market value today: $520.00
Unrealised margin: +46.5%

Cardinal keeps this side of every card up to date.

Gengar VMAXTARGET BUY

Market: $520.00
You pay: $355.00
Projected net: $111.92
ROI: 31.5%

Modern rawEnglish

Iono

Paldea Evolved · 245/193 · English

You paid: $160.00
Market value today: $245.00
Unrealised margin: +53.1%

Cardinal keeps this side of every card up to date.

IonoTARGET BUY

Market: $245.00
You pay: $160.00
Projected net: $53.64
ROI: 33.5%

Graded PSA 8English

Shining Charizard

Neo Destiny · 107/105 · English

You paid: $3,900.00
Market value today: $5,400.00
Unrealised margin: +38.5%

Cardinal keeps this side of every card up to date.

Shining CharizardABOVE TARGET

Market: $5,400.00
You pay: $3,900.00
Projected net: $1,061.40
ROI: 27.2%

Graded SGC 7English

Dark Charizard

Team Rocket · 4/82 · English

You paid: $2,050.00
Market value today: $3,100.00
Unrealised margin: +51.2%

Cardinal keeps this side of every card up to date.

Dark CharizardTARGET BUY

Market: $3,100.00
You pay: $2,050.00
Projected net: $793.10
ROI: 38.7%

Graded ACE 9English

Blaine's Charizard

Gym Challenge · 2/132 · English

You paid: $1,720.00
Market value today: $2,450.00
Unrealised margin: +42.4%

Cardinal keeps this side of every card up to date.

Blaine's CharizardTARGET BUY

Market: $2,450.00
You pay: $1,720.00
Projected net: $524.45
ROI: 30.5%

Graded TAG 9.5English

Typhlosion

Neo Genesis · 17/111 · English

You paid: $445.00
Market value today: $640.00
Unrealised margin: +43.8%

Cardinal keeps this side of every card up to date.

TyphlosionTARGET BUY

Market: $640.00
You pay: $445.00
Projected net: $132.44
ROI: 29.8%

The one to walk away fromEnglish

Garbodor VMAX

Evolving Skies · 216/203 · English

You paid: $84.00
Market value today: $88.00
Unrealised margin: +4.8%

Cardinal keeps this side of every card up to date.

Garbodor VMAXPOOR MARGIN

Market: $88.00
You pay: $84.00
Projected net: -$14.95
ROI: -17.8%

Modern chaseEnglish

Umbreon VMAX

Evolving Skies · 215/203 · English

You paid: $1,250.00
Market value today: $1,860.00
Unrealised margin: +48.8%

Cardinal keeps this side of every card up to date.

Umbreon VMAXTARGET BUY

Market: $1,860.00
You pay: $1,250.00
Projected net: $451.06
ROI: 36.1%

Vintage rawEnglish

Charizard

Base Set · 4/102 · English

You paid: $1,450.00
Market value today: $2,400.00
Unrealised margin: +65.5%

Cardinal keeps this side of every card up to date.

CharizardTARGET BUY

Market: $2,400.00
You pay: $1,450.00
Projected net: $748.40
ROI: 51.6%

Graded PSA 10English

Charizard ex

151 · 199/165 · English

You paid: $690.00
Market value today: $940.00
Unrealised margin: +36.2%

Cardinal keeps this side of every card up to date.

Charizard exABOVE TARGET

Market: $940.00
You pay: $690.00
Projected net: $163.74
ROI: 23.7%

JapaneseJapanese

Garchomp ex JP

Paradox Rift · 245/182 · Japanese

You paid: $205.00
Market value today: $310.00
Unrealised margin: +51.2%

Cardinal keeps this side of every card up to date.

Garchomp ex JPTARGET BUY

Market: $310.00
You pay: $205.00
Projected net: $68.51
ROI: 33.4%

SealedEnglish

Destined Rivals ETB

Scarlet & Violet, sealed

Destined Rivals ETB

Scarlet & Violet, sealed · English

You paid: $96.00
Market value today: $145.00
Unrealised margin: +51.0%

Cardinal keeps this side of every card up to date.

Destined Rivals ETBTARGET BUY

Market: $145.00
You pay: $96.00
Projected net: $25.54
ROI: 26.6%

SealedEnglish

Mega Meganium ex Box

Ascended Heroes, sealed

Mega Meganium ex Box

Ascended Heroes, sealed · English

You paid: $52.00
Market value today: $78.00
Unrealised margin: +50.0%

Cardinal keeps this side of every card up to date.

Mega Meganium ex BoxTARGET BUY

Market: $78.00
You pay: $52.00
Projected net: $7.84
ROI: 15.1%

The one to walk away fromEnglish

Giratina VSTAR

Lost Origin · 212/196 · English

You paid: $252.00
Market value today: $260.00
Unrealised margin: +3.2%

Cardinal keeps this side of every card up to date.

Giratina VSTARPOOR MARGIN

Market: $260.00
You pay: $252.00
Projected net: -$24.54
ROI: -9.7%

Vintage rawEnglish

Blastoise

Base Set · 2/102 · English

You paid: $400.00
Market value today: $620.00
Unrealised margin: +55.0%

Cardinal keeps this side of every card up to date.

BlastoiseTARGET BUY

Market: $620.00
You pay: $400.00
Projected net: $159.02
ROI: 39.8%

Graded CGC 8.5English

Venusaur

Base Set · 15/102 · English

You paid: $320.00
Market value today: $480.00
Unrealised margin: +50.0%

Cardinal keeps this side of every card up to date.

VenusaurTARGET BUY

Market: $480.00
You pay: $320.00
Projected net: $110.08
ROI: 34.4%

Vintage rawEnglish

Pikachu

Base Set · 58/102 · English

You paid: $58.00
Market value today: $95.00
Unrealised margin: +63.8%

Cardinal keeps this side of every card up to date.

PikachuTARGET BUY

Market: $95.00
You pay: $58.00
Projected net: $17.49
ROI: 30.2%

Graded BGS 9English

Lugia

Neo Genesis · 9/111 · English

You paid: $780.00
Market value today: $1,150.00
Unrealised margin: +47.4%

Cardinal keeps this side of every card up to date.

LugiaTARGET BUY

Market: $1,150.00
You pay: $780.00
Projected net: $267.15
ROI: 34.3%

Vintage rawEnglish

Mewtwo

Base Set · 10/102 · English

You paid: $215.00
Market value today: $340.00
Unrealised margin: +58.1%

Cardinal keeps this side of every card up to date.

MewtwoTARGET BUY

Market: $340.00
You pay: $215.00
Projected net: $86.14
ROI: 40.1%

Modern rawEnglish

Mew ex

151 · 205/165 · English

You paid: $26.00
Market value today: $42.00
Unrealised margin: +61.5%

Cardinal keeps this side of every card up to date.

Mew exTARGET BUY

Market: $42.00
You pay: $26.00
Projected net: $0.68
ROI: 2.6%

Graded TAG 10English

Rayquaza VMAX

Evolving Skies · 218/203 · English

You paid: $148.00
Market value today: $210.00
Unrealised margin: +41.9%

Cardinal keeps this side of every card up to date.

Rayquaza VMAXTARGET BUY

Market: $210.00
You pay: $148.00
Projected net: $33.41
ROI: 22.6%

Graded CGC 9.5English

Gengar VMAX

Fusion Strike · 271/264 · English

You paid: $355.00
Market value today: $520.00
Unrealised margin: +46.5%

Cardinal keeps this side of every card up to date.

Gengar VMAXTARGET BUY

Market: $520.00
You pay: $355.00
Projected net: $111.92
ROI: 31.5%

Modern rawEnglish

Iono

Paldea Evolved · 245/193 · English

You paid: $160.00
Market value today: $245.00
Unrealised margin: +53.1%

Cardinal keeps this side of every card up to date.

IonoTARGET BUY

Market: $245.00
You pay: $160.00
Projected net: $53.64
ROI: 33.5%

Graded PSA 8English

Shining Charizard

Neo Destiny · 107/105 · English

You paid: $3,900.00
Market value today: $5,400.00
Unrealised margin: +38.5%

Cardinal keeps this side of every card up to date.

Shining CharizardABOVE TARGET

Market: $5,400.00
You pay: $3,900.00
Projected net: $1,061.40
ROI: 27.2%

Graded SGC 7English

Dark Charizard

Team Rocket · 4/82 · English

You paid: $2,050.00
Market value today: $3,100.00
Unrealised margin: +51.2%

Cardinal keeps this side of every card up to date.

Dark CharizardTARGET BUY

Market: $3,100.00
You pay: $2,050.00
Projected net: $793.10
ROI: 38.7%

Graded ACE 9English

Blaine's Charizard

Gym Challenge · 2/132 · English

You paid: $1,720.00
Market value today: $2,450.00
Unrealised margin: +42.4%

Cardinal keeps this side of every card up to date.

Blaine's CharizardTARGET BUY

Market: $2,450.00
You pay: $1,720.00
Projected net: $524.45
ROI: 30.5%

Graded TAG 9.5English

Typhlosion

Neo Genesis · 17/111 · English

You paid: $445.00
Market value today: $640.00
Unrealised margin: +43.8%

Cardinal keeps this side of every card up to date.

TyphlosionTARGET BUY

Market: $640.00
You pay: $445.00
Projected net: $132.44
ROI: 29.8%

The one to walk away fromEnglish

Garbodor VMAX

Evolving Skies · 216/203 · English

You paid: $84.00
Market value today: $88.00
Unrealised margin: +4.8%

Cardinal keeps this side of every card up to date.

Garbodor VMAXPOOR MARGIN

Market: $88.00
You pay: $84.00
Projected net: -$14.95
ROI: -17.8%

Estimated market value
6 sold comps, weighted
$1,860.00
Cash target at 70%
$1,860.00 x 70%
$1,302.00
Trade target at 80%
$1,860.00 x 80%
$1,488.00
Price on the table
$1,250.00
As a share of market
$1,250.00 / $1,860.00
67.2%
Assessment
Bands come from your 70% cash / 100% sale settings.
TARGET BUY
Target sale price
$1,860.00
Less cost basis
$1,860.00 − $1,250.00
What you paid for it
$610.00
Less trade me fee at 7.9%
$610.00 − $146.94
$463.06
Less shipping and packaging
$463.06 − $12.00
$451.06
Projected net profit
$451.06
Margin
$451.06 / $1,860.00
Net profit as a share of what the buyer paid
24.3%
Return on investment
$451.06 / $1,250.00
Net profit as a share of the cash you had tied up
36.1%

Worked example using the default 70% cash / 80% trade / 100% sale settings and Trade Me fees. Change the percentages and every line moves with them.

Search, confirm, buy and sell, with all of it written down.

It takes five steps to get from a card in your hand to a number in your books.

Search or scan the card

Point the camera at it or type the name. Cardinal offers catalogue matches, English, Japanese or sealed product.

Recorded: A search only, so nothing is written to your books yet.

Try this step →

Real-time dashboards on the numbers you actually care about.

Monthly sales, revenue, profit and the value of everything still on your shelves — recalculated as you buy, trade and sell. These are the real charts from Cardinal, loaded with demo figures.

Revenue and units sold, month by month, straight off recorded sales.
Net profit after fees and the margin behind it, not just top line.
Inventory value against cost tied up, so you can see the spread you're sitting on.
Where the money sits by category, and which channel is actually earning.

Illustrative demo figures

Revenue by month

$23,290.19 across 89 sales

Net profit and margin

$6,322.20 after fees · 27% margin

Inventory value

$16,306.66 at market · $10,960.60 cost tied up

Where the money sits

Capital invested by category

Revenue by channel

Where the sales actually happen

The spreadsheet isn't free. You just pay for it in margin.

MomentSheet and gut feelCardinal

Pricing a card
You go off a number you half-remember from a sale two months ago.
Sold comps, TCGplayer and Cardmarket are blended into one NZD figure with a confidence rating.
Making an offer
You do the maths out loud and round it in their favour.
Cash and trade targets are calculated off your own percentages before you speak.
Japanese stock
You guess, or you skip it entirely.
Japanese sets are matched to live feeds and shown under an English name you can search.
Closing a trade
Two piles on the table and a calculator app.
Both sides recalculate live, settle to the dollar, and the customer view hides your margin.
Taking payment
Cash, or a card link with a fee that eats the deal.
One QR code covers the whole basket, cash and card can be split, and the fee is surcharged.
Month end
An evening spent reconciling rows that were already wrong.
Profit, margin, ROI, capital deployed and slow movers have already been counted.

The questions vendors ask us first.

You've been pitched software before, so here is what Cardinal does and doesn't do.

Does it set my prices for me?: No. It shows you what cards actually sold for, where each number came from and how confident it is. You set the buy, trade and sale percentages, and you can override any value on any card, the override is kept, with a note of who changed it and when.
Can I check the comps myself?: Every value opens into the sold listings behind it, eBay sold comps, TCGplayer market, Cardmarket and Trade Me, with dates and prices. Tap a comp and you land on the actual listing. If a source is stale, it says so and counts for less.
Does it grade cards or promise PSA 10s?: No. Centering and surface hints from a photo are a rough first look to help you sort submission candidates, never a prediction of a grade. Grades come from graders.
Will it list my stock or compete with me?: Cardinal is not a marketplace. It doesn't list, bid, message buyers or take a cut of your sales, and your customers stay yours.
What about scanning, do I have to trust the match?: The camera is only a search shortcut. It offers candidates from the catalogue, and nothing enters your inventory until you confirm the set, number, language and condition yourself.
Can I get my data out?: Yes. Inventory, purchases, sales and costs export to CSV whenever you want, and it costs nothing to leave.

Plans are still being set with the vendors road-testing it, but it's a flat subscription , never a cut of your sales. See what it costs.

Every number has a receipt behind it.

You can open any valuation and see exactly where it came from.

Where the number came from

Every inventory row shows the source behind its value, which matcher found it and how long ago it was refreshed. If it's stale, it says so.

The arithmetic, written out

Open the calculation trail on any card and you get the actual sum: comps in, weighting applied, condition multiplier, buy target, fees, net profit, ROI.

Who did what, and when

Purchases, price changes, sales and payment status changes are logged with a timestamp and the person who made them, so nobody has to remember.

From the blog

What we're seeing in the market, written from behind the table.

All posts

What the Pokémon card market is doing right now

The trends we watch, and how they change what we're willing to pay.

Read it →

How grading changes card prices

The real gap between a raw card and a graded one, with numbers.

Read it →

Spotting undervalued cards

The signals that tell us a card is cheaper than it should be.

Read it →

What we actually pay for cards

Our own buying percentages, and the reasoning behind them.

Read it →

Built by people who actually buy, sell and trade.

Cardinal started because we wanted better tools for running our own collectible business. We wanted to know what we owned, what we'd paid, what it was worth and whether a deal made sense before shaking hands. Every feature here earned its place at a table.

Make better deals with your own stock.

Know what you own, what it's worth and what you're making on it.

See the product