Guides

Pokémon card value and vendor guides

Everything we've learned pricing, buying and selling cards for a living — written for collectors working out what they have, and for vendors running it as a business.

If you have cards to sell

Work out what you're holding and what it's realistically worth.

GuideWhat are Pokémon cards worth?Sold comps versus asking prices, exact printings, condition and thin markets.Read it

GuideHow to price Pokémon cards accuratelyA four-step method: identify, comp, adjust for condition, judge confidence.

GuideHow to sell Pokémon cardsShops, marketplaces, groups, shows and auctions — what each one really pays.

GuideIs grading worth it?When a slab pays for itself, and how to check centring and surface first.

GuideWhat Japanese Pokémon cards are worthDifferent names, different sets, different market — and where the prices live.

GuideHow to tell if a card is first editionThe Edition 1 stamp, shadowless Base Set, and what the difference is worth.

GuideWhere to sell Pokémon cardsEvery channel ranked — what each pays, costs and who it suits.

GuideHow to sell bulk Pokémon cardsBulk rates, how buyers count, and when the pile is worth more split up.

GuideHow to sell on eBaySold-price research, photos that convert, fees, postage and scam defences.

Free toolFree card value checkerType a card, pick a condition, see what it's actually selling for.

If you buy, trade and resell

Running the numbers behind a card business.

GuidePricing for trade vs cashWhy the buy, trade and sale numbers differ, and how to set percentages you can defend.Read it

GuideHow to buy a collectionTriage a lot, build a maximum offer and allocate the cost across every card.

GuideManaging card shop inventoryCost basis, market value, ageing stock and the reports that show real profit.

GuideSelling and trading at card showsFloat, fast pricing, payment options and closing out the day's profit.

GuideHow to make money selling Pokémon cardsSourcing, buy percentages and real margins — the vendor path, honestly.

ComparisonSpreadsheet vs CardinalWhat a spreadsheet costs a vendor once stock and prices start moving.

Pricing series

A three-part series on pricing cards well: trends, grading and finding value.

Pricing seriesPart 1: reading card market trendsLevel versus direction, the four price shapes, and how a trend changes a buy offer.Read it

Pricing seriesPart 2: how grading changes valueRaw and graded markets, the steep top of the grade ladder, and the maths before you send.

Pricing seriesPart 3: spotting undervalued cardsWhere mispriced cards hide, and the checks that keep a bargain from becoming a mistake.

Make better deals with your own stock.

Know what you own, what it's worth and what you're making on it.

See the product